Company News, New Products

L’Oréal Paris Partners With Hollaback! & Chalk Back for NYC Campaign

Public art exhibition took place in front of L’Oréal offices at 10 Hudson Yards.

Big news in NYC at L’Oréal Paris headquarters! On Wednesday, Oct. 27, L’Oréal Paris and partner Hollaback! hosted a public art exhibition in front of its offices at 10 Hudson Yards. The event raised awareness for their brand equity initiative, Stand Up Against Street Harassment, which encourages consumers to get trained on the bystander intervention tools so they can safely intervene when they experience or are witness too harassment, said the company.   L’Oréal Paris and Hollaback! also teame...

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